Five Types of Training Videos
In a previous video, I shared my video production process. Now, this allows me to really crank out some videos. In this piece, I’d like to share 5 different types of training & performance support videos you can develop with this approach.
1. Pre-Work for Instructor-led sessions
This is similar to a “flipped classroom” approach being used in education today. Basically, you have participants watch video presentation material BEFORE they come to a live session. Then in class, you focus on APPLYING the information thru role plays, Q&A’s, and demonstrations instead of listening to a trainer regurgitate material.
2. Continuing Education emails
This is one of my favorites. If you’re communicating to a dispersed audience via email, say sales reps in the field, you can easily include these rapid videos in your email to support ongoing training. You can even include distant personnel in the videos by recording Google Hangouts or FaceTime sessions with the remote experts.
3. Performance Support
Knowledge management, document sharing, and performance support systems really come to life by including video. And now with adequate mobile bandwidth, these can be accessed just-in-time, right from the field when they’re needed, from smartphones and tablets.
4. Sales Scenarios in Webinars
Having led a high-end virtual learning program, I would liven up webinar sessions by including video sales scenarios. Then as a virtual group, we’d analyze, dissect, and discuss them. This creates a more interactive, virtual training session and transfers skills much better than just watching and listening to a slide.
5. Components of Customer Facing Videos
When creating rapid videos, I encourage you to repurpose your video assets. For example, your product demonstrations can be used in customer facing material or your screencasts can be leveraged on customer support boards. The key is, with the proper storage strategy, you can use your videos in multiple places and with multiple audiences.
Your videos don’t have to be over-the-top, slick, marketing videos. They can remain authentic and informative so you can help your viewer learn, understand, and apply, your message.
Combined with the video process I talked about before, you can create these videos, in no time.
I hope this gave you some ideas. Thanks for watching.