You know you ought to create more video but sometimes it sucks doesn’t it? I mean, don’t you wish it were easier to come up with what you’re going to say? Well, while working with a client, I shared a secret that we got great results with it and I want to share it with you too.
If you leverage this approach, you’ll find your video creation, content marketing, and even training, to be so much easier.
Alright, when it comes to producing your video content, it's necessary to plan what you're going to say. Trust me, you wouldn't like it very much if I just kept rambling on now would you? That’s why we have to have a plan. Now, in a previous video I shared with you how I mind map my topics. But this goes deeper.
For my client, I created a script outline. It’s basically a very structured approach to help them create their video tutorials. This essentially allows them to fill in the blanks. It consists of 3 parts:
One: The Introduction
The introduction is where you want to capture the viewers attention. This could be a statistic, a solution to a problem, or some other type of hook. But it’s important to grab them and get them excited to view this video. Tell them what you’re going to cover, what they’re going to learn, or what they’re going to get out of watching so they know their in the right place.
So focus on the introduction to get the viewers attention.
Two: The Body
The body is where you go over your 1 to 3 key points. You don't want to go into much more detail than that. That's because over time viewers drop off. So you want to make sure that all of your videos are succinct and to the point. This means sticking to one to three key points. If you have more content, create more videos.
And 3 points, steps, or paragraphs is a good number because it’s easier for people to remember 3 things. Much more than that, and they’re gonna forget.
Three: The Conclusion
In the conclusion you want to summarize what you told them. Then you want to go into your call to action and tell them what you want them to do next. You see, just like a good paper in school, our videos need a conclusion to wrap things up and let the viewer know what’s next.
Now you can use this outline as part of a full-blown script that you use in a teleprompter, notes on a whiteboard, post-it notes, or just as a mental checklist for you as you record your video.
That’s it. If your videos focus on 3 parts; the introduction, the body, and the conclusion, you’ll have a solid content piece. And if you’d like to download the document I used with my client, enter your email address below and I’ll send it to you. (Aw heck, here's the link. No email required!)
And be sure to watch out for my other video on how to accelerate your video production by using templates–it compliments this video perfectly.
Thanks for watching.