Webinar Training Tips

I was fortunate in that I got to lead an advanced digital marketing training program that was delivered via webinars–you know, WebEx, GoToMeeting and so forth. I conducted about 250 of these virtual sessions.

From that experience, I’ve come up with a list of 5 tips that helped me produce and deliver the best webinars possible. Let me share them with you.

1. Video

It’s important that people can see you. People connect with people that they can see. They need to see your eyes and your smile so they know, like, and trust you. This makes for more engaging webinar. But remember, you don’t have to be on camera the whole time, turn your camera off when you need people to focus on your slides.

2. Audio

There’s a reason why on morning drive-time radio, there multiple voices. It’s more interesting. If you’re the only person delivering the webinar, make sure you leverage your voice to keep it interesting. That means changing your volume, changing your pace, changing your inflection. Talk with your hands and standup if you have to. Vary your voice to keep people engaged.

3. Visuals

I would rather have more slides with interesting graphics then to have fewer slides with dense text. PowerPoint bullets are passe. Leverage design tips from Nancy Duarte from Duarte.com to keep your presentations visually appealing.

4. Interactivity

Whichever platform you’re using, leverage it to its fullest. Keep your presentations interactive by leveraging chats, polls, or even breakout sessions. Call on people. Mix it up by switching between slides and screen sharing of live sites. Or, embed videos and then discuss them. Switching things up keep your participants more engaged.

5. Social

Don’t forget the social aspect of learning. Engage with your participants after the event. Leverage Twitter or private discussion boards so participants can stay connected to each other, and your material.


Webinars are a great way for us to communicate, train, and more importantly, connect with our audiences. Leverage these 5 tips to make yours, the best they can be.

Thanks for watching.

TrainingScott Skibell