I was reading Pat Flynn's new book, Will It Fly? In it he talks about watching the show Shark Tank. He goes on to describe the grilling the contestants take when these billionaire panelist challenge them about WHY they should invest in them.
And it’s not about what makes their product unique or different in the marketplace. It’s NOT about their unique selling proposition.
No, it’s why they're different. It’s why they should invest in the person–not the product.
What is each and every one of ours, unfair advantages that makes us unique. It answers the question, why me? Why you?
Our Unfair LinkedIn Advantage
And that got me thinking about LinkedIn.
We all have a profile page. Now granted some are more complete than others.
Most of us by now know we need a picture of ourselves. Even better, a professional picture and not one at some party.
Some of us even write Pulse articles and put our ideas out there for others to read–and maybe, even criticize.
But one thing that gives each of us an unfair advantage though, is video.
Here, let me explain
Video takes our profile picture to the next level.
People can see our eyes, our smiles, and feel and hear our passion & compassion.
This is what I mean when I say, "web video isn’t about perfection, it’s about connection."
And, this is why video compresses sales cycles. It’s because, people get to know, like, and trust us before we ever meet them in person.
What if they don’t like me?
I know, I can hear some of you now, “But Scott, what if they don’t like me?”
But what if they do!
In real life, we’re not going to connect with everyone. And we don’t need to. We actually NEED to WEED these people out and NOT waste our time with them.
If people don’t like the way we look, the way we sound, or our ideas, lets not waste our time meeting in person!
We should spend our time with customers and prospects who already know who we are, what we stand for, and the value we bring to the table.
Our unfair advantage on LinkedIn is that we can leverage video to virtually introduce ourselves to thousands of connections. And then, only do business with those we have rapport with and choose to do business with.
Laura Roeder said that “Different is better, than better”
That’s because people connect with people. Our unfair advantage is that we’re unique. And video amplifies us, so we can discover those who are receptive to us.
Now back to Pat’s book, he gave a personal example of having to compete with a much larger, organization. But his unfair advantage was his customers identified with him. And he actually ended up selling more because of it.
So let me ask you, how do your customers identify with you? What sets you apart from all your peers? How might you, leverage video on LinkedIn, to create your own unfair advantage?