LinkedIn Video Influence
This mini-course highlights the 6 principles of influence and how to leverage them on LinkedIn.
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Lesson 1: Principles of Influence
An introduction to the book, Influence: The Psychology of Persuasion, by Robert Cialdini. (1:21)
An introduction to the book, Influence: The Psychology of Persuasion, by Robert Cialdini. (1:21)
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An overview of the Authority principle. (2:28)
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An overview of the Social Proof principle. (2:18)
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An overview of the Liking principle. (1:30)
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An overview of the Reciprocity principle. (2:37)
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An overview of the Commitment & Consistency principle. (2:18)
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An overview of the Scarcity principle. (2:03)
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A summary of the principles. (1:33)
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Lesson 1: Four Types of LinkedIn Videos
An introduction to the 4 types of LinkedIn videos to use. (0:46)
An introduction to the 4 types of LinkedIn videos to use. (0:46)
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An introduction to awareness videos. (2:23)
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An introduction to authority videos. (2:50)
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An introduction to authenticity videos. (2:33)
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An introduction to activation videos. (1:54)
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A summary of LinkedIn pros and cons. (4:48)
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